Test different elements like subject lines, sender names, or templates. Split your recipients into groups, track performance, and optimize based on open or click rates for better campaign results.
This collection covers the preheader, which is the text displayed next to the subject line in email clients, offering a brief summary of the email's content. A concise, engaging preheader can boost open rates and is essential for better email performance.
Gradual sending allows you to schedule your email sends over time. By enabling gradual sending, which sends emails to 20% of your contacts every hour. It helps to avoid overwhelming your recipients and can improve deliverability rates.
UTM parameters allow you to track the performance of your email campaigns in Google Analytics. By enabling the "Add Google Analytics link tracking" option in DirectIQ, three UTM parameters, utm_medium, utm_source, and utm_campaign are automatically added to the links in your emails. This lets you track the source, medium, and campaign, helping you monitor how effective your emails are in driving traffic and engagement on your website.
DirectIQ allows you to edit campaigns that haven't been sent yet. To do this, go to Campaigns -> Campaigns List, select the campaign, and click Edit. You can change the campaign name, add tags, and modify any step by clicking "Change" next to it. You can also switch the campaign type if needed. After editing, click "You're Good to Go! Start Your Campaign" or "Finish Later" to save your changes as a draft.
At the second step of creating a campaign in DirectIQ, select your recipients by choosing contact lists, segments, or tags from the drop-down menus. You can select multiple options at once, DirectIQ will ensure each contact only receives the email once. The total number of unique recipients is displayed below the tag selector.
Manage, edit, and track your email campaigns with DirectIQ. Create Regular, A/B, or Automated campaigns, select recipients, set timing, and monitor performance. Use filters to quickly find and manage campaigns with ease.
To create a Regular campaign in DirectIQ, go to Campaigns and follow the 5-step setup: name it, choose recipients, set the sender, select a template and subject, then schedule delivery. You can enable features like gradual sending or Google Analytics tracking in the final step. Save as a draft anytime or launch when ready.
DirectIQ’s Automations let you build email sequences that send automatically based on triggers like signup dates or recurring schedules. Choose the type, set recipients, pick templates, and define timing rules. You can save progress anytime or launch the campaign when you're ready.
DirectIQ lets you manage all your email campaigns Regular, A/B, and Automation from the Campaigns List page. Here, you can view drafts, sent or scheduled campaigns, check their status, and track performance. Each list helps you stay organized and quickly access the campaigns you need.
The Welcome Automation sends an email to new contacts added to a specific list, perfect for introducing your brand or products. You can choose whether to email existing and new contacts or only new ones, and customize when the message is sent. Timing, timezone, and Google Analytics tracking are all configurable.
The Sales Pitch Automation sends a series of emails to guide subscribers through your offerings, potentially increasing sales. You can design multiple templates and control the timing of each email in the sequence, with options to schedule or send immediately. The timing section allows you to set specific intervals between emails and choose the days and times for delivery, with options for gradual sending and Google Analytics tracking.
The Recurring Automation sends emails to your subscribers at specified intervals, offering a continuous flow of information. You can set the frequency based on days of the week, month, or a custom interval, with timing options for precise delivery. As with other campaigns, you can enable gradual sending and Google Analytics tracking to measure performance.
The Onboarding Series Automation sends a sequence of emails to new subscribers added to a specified list. You can design a series of emails, set the interval between them, and choose when each email should be sent. It allows precise timing, including full-day or specific time scheduling, and includes options like Google Analytics tracking.
The Lead Nurturing automation sends a series of emails to new subscribers added to a selected list. You can design multiple emails to be sent at specific intervals, guiding users through your products and services. The timing of each email can be customized with options like sending immediately or on specific days/times, and Google Analytics can be enabled for tracking.
The Happy Birthday automation sends a personalized email to subscribers on their birthday, offering special promotions or discounts. You'll need a custom birthday field in your contact details to trigger this automation. The timing section lets you choose when the email is sent (before, on, or after the birthday), and you can set specific days and times for delivery, along with enabling Google Analytics for tracking.
The Education Series automation sends a sequence of educational emails to your subscribers. You can design multiple templates that will be sent over a specified period, starting with an introduction and continuing with follow-up emails. The timing section allows you to schedule the campaign or send emails immediately, with options to control the interval between each email and select specific days and times for delivery.
The Date Based automation sends personalized emails triggered by a specific date in your contact's details. You can offer promotions on selected dates, and customize the timing, frequency, and days for sending. Google Analytics can also be enabled for tracking.
DirectIQ Flows automate email marketing by triggering actions based on specific events. You can set up triggers, delays, emails, and conditions to personalize communication with your audience. Flows help streamline engagement, improve retention, and nurture leads effectively.
To manage your flows, go to Sidebar -> Flows. You can edit or delete active or drafted flows. Editing allows you to adjust components like delays, emails, and logic, while deleting removes the flow permanently. If you only need to pause, save it as a draft instead. Proper management keeps your automated communication relevant and organized.
To create a new flow, go to Sidebar -> Flows, click "Create New," set a flow name, and choose the "Contact added to list" trigger. Select your list, add a delay block, then an email block with your settings. Optionally, add a logic block for conditions. Save and publish or save as draft to edit later. Discard to undo changes.