Using Google Analytics Link Tracking
UTM parameters allow you to track the performance of your email campaigns in Google Analytics. By enabling the "Add Google Analytics link tracking" option in DirectIQ, three UTM parameters, utm_medium, utm_source, and utm_campaign are automatically added to the links in your emails. This lets you track the source, medium, and campaign, helping you monitor how effective your emails are in driving traffic and engagement on your website.
UTM parameters, allow you to see where traffic to your website is coming from and track the success of your email campaigns.
By adding to the parameter fields information from your campaigns,
you can very easily track the results you get from a given email. This process is automated by DirectIQ and can be enabled as in the description below:
With DirectIQ you can track your email links in Google Analytics. If you enable Add Google Analytics link tracking switcher at the last step Timing of creating a campaign, we add Three UTM parameters to the links in your emails utm_medium, utm_source and utm_campaign. With these parameters GA tracks actions and you can see results in your GA account.
Did this answer your question?