Automation: Date Based

How to setup Date Based automation campaign

Baris Ergin
Written by Baris ErginLast update 1 year ago

Send personalized emails to your contacts, auto triggered by date fields.

The Date Based automation sends an email to your subscribers every time a contact Date you choose occurs.

You can design an email template offering a particular discount or special promotion of products and services on the specified date making them be more engaged on your campaigns.

To be able to send a Date Based Automation Campaign you insert the campaign name normally as in a regular campaign then you must have a custom field on the contact details that contains a date.

When setting up a Date Based automation you will be required to specify the date field of the contact.

Note: you may have more than one date field for example you may have a date added field and a Birthday field in this case you must pay attention and specify the right Date field corresponding to the date you are setting up the automation for.

You insert the recipients, the from address, and the Email template design as you would do in a regular campaign then get to the Timing section.

See How To Set Up Campaign Recipients for the recipients section.

On the timing section of the Date Based Automation Campaign you have to specify first if the email will be sent before the selected date, same day as the selected date or after the selected date then select the week days checkbox to specify in which days this automation will be running.

On the selected day you have the possibility to either select a specified time lapse when the emails will be sent or you can specify the time lapse to be a full 24 hours.

By selecting the full day timeline the email is sent immediately after the criteria of the birthdate is met, if you select a specified time then the email will be sent only at that particular time (see picture above).

Then setup your desired time zone and as in regular campaigns you can turn on google analytics if you want to.

See also:

Getting Started With Automations

Automated Campaign Overview

Automation: Education Series

Automation: Sales Pitch

Automation: Onboarding Series

Automation: Lead Nurturing

Automation: Recurring

Automation: Welcome Email

Automation: Happy Birthday

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