Review Recipients, Opens And Clicks

To analyze campaign engagement, go to Campaigns > Campaigns List, select a sent campaign, click Reports, then choose Recipients, Opens, or Clicks. These tabs show recipient details, open rates by hour, and click activity.

Written by Brian ChildressLast update 1 month ago

In order to analyze how your marketing campaign is of interest to your contacts, DirectIQ allows you to review detailed information of campaign recipients and their actions.

Go to Campaigns -> Campaigns List, select the campaign that has already been sent and click Reports at the right of the campaign card.

An Overview page with campaign detailed information open. Click Recipients, Opens or Clicks at the top of the page to see the corresponding report.

In the Recipients report you can review all email recipients with their detailed information and percentage of recipients by quality.

In the Opens report you can review all contacts who opened the email and opens by hours.

In the Clicks report you can review all contacts who clicked the email and clicks by hours.