The Global Statistics page provides a high-level overview of your email marketing performance across all campaigns. Instead of reviewing reports one campaign at a time, you can monitor your overall engagement metrics and identify trends from a single dashboard.

Global Statistics helps you understand how your email marketing is performing over time, making it easier to measure success and identify opportunities for improvement.

What you can view

For each campaign, Global Statistics displays the following Key Performance Indicators (KPIs):

• Campaign ID - The unique identifier for the campaign.

• Campaign Name - The name assigned to the campaign.

• Date - The date the campaign was sent.

• Recipients - The total number of recipients included in the campaign.

• Delivered - The number and percentage of successfully delivered emails.

• Bounces - The total number and percentage of emails that could not be delivered.

• Hard Bounces - Permanently rejected email addresses that should no longer receive future campaigns.

• Opens - The number and percentage of recipients who opened the email.

• Clicks - The number and percentage of recipients who clicked at least one link in the email.

• Unsubscribes - The number and percentage of recipients who opted out after receiving the campaign.

• Spam Complaints - The number and percentage of recipients who marked the email as spam.

Why use Global Statistics?

Viewing your overall performance allows you to:

• Measure long-term campaign performance

• Track engagement trends

• Identify changes in subscriber behavior

• Monitor the health of your email marketing program

• Make data-driven decisions for future campaigns

Learn more

For more detailed reporting, visit the individual campaign reports available from the Campaigns section.