Another way to maximize the effectiveness of a campaign is to send a follow-up message. The Scenario Campaign page allows you to create a standard campaign with your first email, then select a scenario that sends a second follow-up email if the contact opens or clicks within the first message.
Go to CAMPAIGNS -> Start a Scenario Campaign in your account:
Step 1
- Name your campaign;
- Choose a scenario for your campaign and the time you would like your second email to be sent to your subscribers
- and the time when you would like your second email to be sent to your subscribers;
- Select an email template for your first email;
- Fill in a subject line for it;
- Choose a template for the second email;
- Type in a subject line for the second email.
- Click on CONTINUE.
Step 2
On this step select one or more contact lists to which a scenario campaign will be sent.
Step 3
Now set such final details as Sender Address (1), Sender Name (2), Footer Language (3) and choose whether to send your campaign immediately or schedule to a later date (4). Press CONTINUE once ready.
Step 4
On the last step please review all the details and if confirmed click on CREATE THE CAMPAIGN to start your scenario campaign.
